Amazon is continuing to revolutionize the shopping experience with the launch of a new selfie-based verification system. The new feature is designed to streamline the checkout process and make it easier and faster for customers to complete their purchases.
The new system works by having customers take a selfie with their mobile device. This selfie is then verified against a stored photo of the customer and their ID in order to confirm their identity. This verification is then used to authorize their purchase, eliminating the need for entering payment information or other identifying information.
The system is designed to be secure and easy to use, with customers simply having to snap a selfie and then approve their purchase. According to Amazon, the system is designed to be “simple, secure and fast”.
This new system is just the latest in a series of efforts by Amazon to make shopping easier and more efficient. The company has previously launched features such as Amazon Prime Now and Amazon Go, both of which allow customers to quickly and easily purchase items without ever having to wait in line. This selfie-based verification system is the latest in a line of initiatives aimed at improving the customer experience.
The system is currently only available in the US and is limited to certain products. However, Amazon is planning to expand the feature to other countries and products in the near future.
Overall, Amazon’s selfie-based verification system is a major step forward in creating a more efficient and secure shopping experience. While the system is still in its early stages, it has the potential to revolutionize the way people shop online in the future.